Why having fewer options can make you happier

A more effective decision making method exists

  • Deciding what to eat out? Inconsequential. If you make a poor choice you can just shrug it off. Being a satisficer is the best approach.
  • Which phone to buy? Seeing as you’ll become accustomed to whatever device you get it’s not worth thinking too hard over (although I must confess I am guilty of this). A middle of the road approach, considering a few key alternatives but not digging too deep is sensible.
  • Which university to go to? Seeing as this decision will probably determine your future friendships, career trajectory and possibly life outlook I would go full maximiser.

I challenge you



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